Various students

Campaign Assets - The Toolkit

If you have questions about the resources below, please contact the Council on Postsecondary Education's Communications Office at


Branding Guidelines

Logos in Campus Colors

Digital Promotions

Audio and Video

For Media Promotional Campaign

Alumni/Student Stories

("Short" videos are those that last less than a minute.)


The campaign is designed to speak to the people in our state who don’t feel there is a place for them in higher education or who don’t view it as a realistic option. We’re here to tell them that it is and show them how to get there.

  • College can change the trajectory of your life.
  • You are capable of succeeding in college (If I did it, you can do it too!)  
  • There are resources available to you—counselors, financial aid, other student supports on campuses. 
  • College will help you advance your career.  
  • Higher education matters because it pays in so many ways:
    • Higher lifetime wages and a path to successful careers.  
    • Better health outcomes.  
    • A more highly skilled workforce for employers.  
    • Higher levels of educational attainment attract new business to Kentucky so our communities can thrive.
    • College-graduates are more likely to vote, volunteer in their communities and support their children’s education.  
  • First-person narratives:
    • College can advance your career and give you more job opportunities.
    • My credential/certificate/degree helped me get where I am today. 
    • You are capable of succeeding in college. I didn’t think I was college material, but if I did it, you can do it too!
    • There are resources available to you—counseling, financial aid, other student supports on campuses.
    • Everyone should fill out the Free Application for Federal Student Aid (FAFSA) to see if you qualify for free money for college.
    • No matter what your goals are or what stage of life you are in, there is a place for you in higher education.  
    • College is not just 4-year degrees. I went to trade school, and it helped me get my job.

Create Materials

The Council has developed a toolkit full of resources that you can use to create your own Higher Education Matters campaign.

Social Media

Below are some posts for you to share or customize to fit your followers, or use our image library that utilizes these messages as well.

  • Are you considering college but don’t know where to start? There is support available to help you take the first step. #KYHigherEdMatters 
  • Did you know? 95% of jobs created since the Great Recession have gone to workers with at least some college education. Find out why #KYHigherEdMatters 
  • College can change lives and communities. Higher educational attainment increases tax revenue, decreases unemployment and even improves health outcomes! Tell your community why #KYHigherEdMatters 
  • Think you aren’t college material? Think again. Whether you want to learn a trade or get a 4-year degree, there is a college option that is right for you. #KYHigherEdMatters
  • Did you know that learning a trade can be free? Kentucky’s WorkReady Scholarship can get you trained for a high-paying, in-demand job in four months or less, or you can earn an associate degree. #KYHigherEdMatters  
  • The key to a healthy economy? A well-trained workforce. Advocate for Kentucky’s future. Advocate for #KyHigherEd 
  • Did you know Kentucky ranks 48th in the nation in workforce participation? We can do better. #KyHigherEd is the key to a strong workforce. #KYHigherEdMatters Find out more: 
  • Myth: College is not worth the cost.  
    Reality: The typical public college grad in Ky recouped their college costs for their degree in about 3-5 years.
  • Myth: College take years to complete.  
    Reality: College is more than 4-year degrees! You can learn a trade in a high-demand field in months, not years.

Fast Facts

  • Since America’s Great Recession, almost all of new jobs created require some level of postsecondary education and training, but less than half of Americans between the ages of 25-34 have the necessary credentials to fill these jobs.
  • According to the U.S. Census Bureau, Kentuckians with bachelor’s degrees make about $1 million more than high school graduates over the course of their careers, while associate degree graduates make nearly half a million more.
  • A study by the Council on Postsecondary Education showed that among Kentucky’s high school class of 2011, college graduates were earning substantially more money than high school graduates, despite fewer years of full-time work. The typical public college or university graduate recouped their higher education investment in about three to five years, depending on the credential earned.
  • College enrollment is declining across the state and public support for higher education is declining.
  • Kentucky is in the midst of a workforce crisis. The state ranks 48th in the nation in workforce participation.  

Image Library

Want to share some of our graphics on social media? Right-click on the images and select "Save As..."

Graphic about health outcomes
Graphic about lifetime earnings
Graphic linking education and less unemployment
Graphic about being college material
Graphic about education improving communities
Graphic about job creation
Graphic about education level and salary
Graphic about college not taking four years
Graphic about education helping the workforce
Graphic about the WorkReady scholarship