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Photo of Kentucky's capitol dome

A Stronger Kentucky

Higher education is key to a healthy economy and thriving communities. Higher educational attainment increases tax revenue, decreases unemployment and entitlement program expenses and improves health outcomes. College graduates are more likely to vote, volunteer in their communities and support their children’s education. A highly-educated workforce is necessary to attract new business to the state and provide opportunities for Kentuckians to better their lives.  

Kentucky's 60x30 Goal

Kentucky's goal of 60% with degrees and credentials by 2030 will move the state closer to the projected national average, making Kentucky more competitive in an economy where most new jobs require a postsecondary credential.

Graph of Educational Attainment - KY at 49.4%, Nation at 51.9%
Source: Lumina - A Stronger Nation.

Why Higher Education Matters

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Feel free to use the Kentucky Higher Education Matters logo on your materials. If you have questions as to how you may use it, consult the branding guidelines.

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Below are some posts for you to share or customize to fit your followers:

  • Are you considering college but don’t know where to start? There is support available to help you take the first step. #KYHigherEdMatters 
  • Did you know? 95% of jobs created since the Great Recession have gone to workers with at least some college education. Find out why #KYHigherEdMatters 
  • College can change lives and communities. Higher educational attainment increases tax revenue, decreases unemployment and even improves health outcomes! Tell your community why #KYHigherEdMatters 
  • Think you aren’t college material? Think again. Whether you want to learn a trade or get a 4-year degree, there is a college option that is right for you. #KYHigherEdMatters
  • Did you know that learning a trade can be free? Kentucky’s WorkReady Scholarship can get you trained for a high-paying, in-demand job in four months or less, or you can earn an associate degree. #KYHigherEdMatters  
  • The key to a healthy economy? A well-trained workforce. Advocate for Kentucky’s future. Advocate for #KyHigherEd 
  • Did you know Kentucky ranks 48th in the nation in workforce participation? We can do better. #KyHigherEd is the key to a strong workforce. #KYHigherEdMatters Find out more: 
  • Myth: College is not worth the cost.  
    Reality: The typical public college grad in Ky recouped their college costs for their degree in about 3-5 years.
  • Myth: College take years to complete.  
    Reality: College is more than 4-year degrees! You can learn a trade in a high-demand field in months, not years.

Fast Facts

  • Since America’s Great Recession, almost all of new jobs created require some level of postsecondary education and training, but less than half of Americans between the ages of 25-34 have the necessary credentials to fill these jobs.
  • According to the U.S. Census Bureau, Kentuckians with bachelor’s degrees make about $1 million more than high school graduates over the course of their careers, while associate degree graduates make nearly half a million more.
  • A study by the Council on Postsecondary Education showed that among Kentucky’s high school class of 2011, college graduates were earning substantially more money than high school graduates, despite fewer years of full-time work. The typical public college or university graduate recouped their higher education investment in about three to five years, depending on the credential earned.
  • College enrollment is declining across the state and public support for higher education is declining.
  • Kentucky is in the midst of a workforce crisis. The state ranks 48th in the nation in workforce participation.